Twitter is one of the most popular social networks on the internet. If you are a business and you aren’t using Twitter in today’s age, you are missing out on tons of customer interaction. Before technology started advancing, business was purely word of mouth. Today it is word of keyboard and instant messaging. Twitter has a large user base and millions of active engaged tweeters. People buy products from businesses based on a few factors, price, quality, and some sort of customer relations. Customer relations is huge. If you are a business or service provider, you already know the effectiveness of email marketing and updating customers with deals and alerts. Through twitter you get word of mouth through hashtags and retweets. People aren’t actively engaged in email as they once were. Granted, email is still a huge part of business and social interaction. Twitter allows users to follow you and retweet any sort of product updates you have to their own followers.
Businesses that aren’t established and aren’t branded most likely won’t be able to gain followers easily. With the user database you have you should sent out emails and include your twitter username for them to follow. Another method to gain targeted twitter followers is to use a twitter bot. This bot is extremely effective at gaining targeted followers based on hashtags. We will refer to hashtags as keywords because that is what they are to a marketer. All that is needed is for you to login to the bot and set your settings. Just an example of this: If you are a owner of a fitness or health related product you would use keywords like #abs, #fitness, or #swole. The bot will find the followers that have used these keywords and follow them in hopes that they follow you back. This method is effective because you are a product owner and you are targeting followers that are interested in your product. You can’t force these users to follow you, they choose to. Another effective method is to follow the followers of people in your niche. Using the same example above, you could follow the followers of @Mens_Fitness or @BodyBuildingcom. The followers of these users are all interested in fitness and health related products, which you are trying to target.
If you haven’t taken the plunge and decided to use Twitter, you are a making a huge mistake. Any form of social media interaction with your customers is good. It shows that you care and that you are interested in your customer’s opinions. The method stated above may seem immoral or an invasion of privacy but it really is the same thing as a TV commercial. You abruptly drop by, mention your name, and give the customer the opportunity to take a chance with your product or business. Commercials are forced where as in our case customers are given the opportunity to say no and ignore you. That is when you use the software to unfollow the followers that don’t follow you back.